-
1 media rate card
тарифный справочник для СМИ
Документ, содержащий перечень всех тарифных услуг и продукции, которые могут заказать СМИ, а также соответствующие бланк-заказы. Данный справочник размещается в сети Интернет.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
media rate card
It provides a list of all rate card items available for rent bymedia organizations, and the requisite order forms. The press rate card is published on line.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > media rate card
-
2 media rate card guide
инструкция по тарифному справочнику для СМИ
Издание, предоставляющее информацию о тарифном справочнике признанным НОК и МОК информагентствам.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
media rate card guide
Publication designed to provide rate card information to NOC and IOC recognized news agencies.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > media rate card guide
-
3 rate card department
функциональное подразделение по работе с тарифным справочником
Данное подразделение отвечает за составление каталога товаров и услуг, которые будут использоваться во время Игр телерадиовещательными компаниями, СМИ, спонсорами и членами Олимпийской Семьи. Отдел по работе с тарифным справочником обязан составить перечень товаров и услуг, определить цены на них, следить за процессом найма поставщиков, контролировать оформление и выполнение заказов, выставлять счета на товары и услуги и следить за своевременным возвратом товаров после Игр.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
rate card department
The department is responsible for providing a catalogue of goods and services to be used during the Games by broadcasters, media, sponsors and the Olympic Family. The rate card department must identify such good and services, oversee the sourcing, define the pricing, administer the order as well as oversee fulfillment and produce the invoice for such goods and services and finally oversee the post-Games recovery.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > rate card department
-
4 media groups
категории СМИ
Они включают ОВС, правообладателей, IOPP, NOPP, новостные агентства, пользователей тарифного справочника и др.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
media groups
They include OBS, rights holders, IOPP, NOPP, news agencies, rate card, etc.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > media groups
-
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 MRC
1) Компьютерная техника: Minimum Of Rows And Columns2) Медицина: Совет медицинских исследований (Medical Research Council)3) Военный термин: Major Regional Conflict, Major Regional Contingencies, Map Reference Code, Materiel Release Confirmation, Medical Research Council, Medical Reserve Corps, Meteorological Research Committee, Militarized Reconfigurable Computer, Military Region Command, Military Representatives Committee, Military Revolutionary Council, Mississippi River Commission, Motorized Rifle Company, maintenance and repair cycle, maintenance requirement card, major regional commander, material redistribution center, material release confirmation, material requirements committee, military reform caucus, morning readiness check, movement report center4) Техника: maintenance repair card, maintenance repair code, manpower requirements change, mid remote control, mobile radio communications5) Химия: Monoid Ring Completion, Multi Resistant Coating6) Математика: Multi Resolution Curves, Центр математических исследований (Великобритания)7) Метеорология: Muddy Rain Conditions8) Бухгалтерия: Monthly Recurring Charge9) Страхование: Multiple Reporting Currencies10) Ветеринария: Meat Research Corporation (Australia)11) Оптика: minimum resolvable contrast12) Радио: Milwaukee Repeater Club13) Телекоммуникации: Monthly Recurring Charges14) Сокращение: Chamberlain MRC (manufacturer of USPS equipment), Mail Recovery Center (dead letter offices in St. Paul MN and Atlanta GA), Major Regional Conflict / Contingencies, Market Research Council, Mathematics Research Center, Message-based Reliable Channel, Microwave Radio Corp. (USA), major retail centre15) Университет: Mount Royal College16) Вычислительная техника: magneto resistive cluster17) Нефть: карточка-заявка на техническое обслуживание (maintenance requirement card), контроль надёжности в процессе производства (manufacturing reliability control)18) Иммунология: Mutant Research Centre19) Биохимия: Mouse Erythrocytes20) Космонавтика: Mekong River Commission (official title: Committee for Coordination of Investigations of the Lower Mekong Basin)21) Фирменный знак: Model Rectifier Corp, Model Rectifier Corporation22) СМИ: Media Resource Center23) Деловая лексика: Modern Rate Of Change24) Нефтепромысловый: (Maximum Reservoir Contact) максимальный контакт с резервуаром (концепция многозабойных скважин с широкоохватным воздействием на пласт)25) Сетевые технологии: mesh router components, компоненты маршрутизатора узлов сети26) Автоматика: manufacturing resource control27) Контроль качества: manufacturing reliability control28) Океанография: Marine Research Corporation29) Химическое оружие: multi-round container, multiple round container30) Расширение файла: Bibliographic data (Machine-Readable Cataloging records)31) Общественная организация: Medical Research Charities, Membership Renewal Credit32) Правительство: Municipal Regional County33) НАСА: Mid Roll Change -
7 banner
сущ.1) общ. знамя, флаг, вымпелSyn:2) баннера) рекл., комп. (в интернет-рекламе: рекламный носитель в виде статической или анимированной картинки, размещаемой на веб-страницах; обычно такая картинка является ссылкой, по которой можно перейти на рекламируемый сайт или на страницу, содержащую более развернутую информацию о рекламируемом товаре)Syn:See:cached banner, personal banner, business banner, web site banner, commercial banner, non-commercial banner, interactive banner, flash banner, banner caching, banner advertising, banner burnout, banner view, banner exchange system, internet advertising, ad 2), text block, clickthrough rate, advertising imageб) рекл. (в рекламе в местах продажи: прямоугольный или треугольный рекламный планшет из пластика, ткани или бумаги, подвешиваемый в витринах, на стенах или в проходах торгового помещения)Syn:show card 1)See:window banner, wall banner, point-of-purchase advertising, point-of-purchase sign, point-of-purchase material, overwire hangerв) рекл. (в наружной рекламе: материал, содержащий рекламное сообщение, который, как правило, растягивают между двумя стенами или зданиями; транспарант, растяжка)See:3) СМИ, рекл. = banner headline* * *. 1) рекламный графический блок связанный гиперссылкой с сайтом рекламодателя. 2) Графический файл (GIF, JPG), помещаемый на web-страницу и имеющий гиперссылку на другую (рекламируемую) страницу. Как правило, имеет прямоугольную форму. Для обеспечения быстрой загрузки баннера, системы показов баннеров обычно накладывают на него ограничения по размеру (например не более 15 Килобайт). Так что сделать красочный, анимированный баннер, да и еще уложиться в жесткие требования по размеру файла часто бывает непростой задачей. Самый распространенный размер баннеров 468 на 60 пикселей, хотя помимо этого существует изрядное количество баннеров других размеров. . Internet advertisement .* * *прямоугольный или треугольный планшет из пластика, ткани или бумаги, подвешиваемый в витринах, на стенах или в проходах торгового помещения и несущийрекламные сообщения
См. также в других словарях:
Rate card — A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet.Like the rack rate at a hotel, this is generally the maximum price that one may pay. Most advertising buyers will pay… … Wikipedia
rate card — Standard advertising prices for media. In the 1990s, increased competition has forced most media in the United States to discount from published rates … American business jargon
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
Media Composer — Avid Media Composer Media Composer v4 running on Mac OS X. Developer(s) Avid Stable release 6.0 … Wikipedia
Media of Haiti — As in many developing countries, radio reaches the widest audience in Haiti. Estimates vary, but more than 300 radio stations are believed to broadcast throughout the country. Talk show programs serve as one of the few ways in which ordinary… … Wikipedia
Media Vision Pro AudioSpectrum — Pro AudioSpectrum 16 with SCSI CD ROM interface The Media Vision Pro AudioSpectrum (commonly referred to as PAS ) family of personal computer sound cards included the original 8 bit Pro AudioSpectrum (1991), the 8 bit Pro AudioSpectrum Plus, 16… … Wikipedia
Seacoast Media Group — is a unit of Dow Jones Local Media Group, itself a subsidiary of Dow Jones Company. Seacoast publishes five weekly newspapers and one daily, The Portsmouth Herald, along the coasts of New Hampshire and York County, Maine. The group publisher is… … Wikipedia
Oyster card — Location Greater London Launched July 2003 Technology Contactless smart card by Cubic Corporation … Wikipedia
P2 (storage media) — P2 A 16 GB P2 card next to a Secure Digital card Media type Flash Memory Encoding … Wikipedia
Secure Digital card — Infobox media name = Secure Digital logo = caption = Pair of SD cards type = Memory card encoding = capacity = Standard SD: 8 MB to 4 GB SDHC: 1 GB to 32 GB [pricerunner.com 2008 08 27] (theoretical max for SDHC is 2 TB.) read = write = standard … Wikipedia
Sound card — A Sound Blaster Live! Value card, a typical (circa 2000) PCI sound card. Connects to Motherboard via one of: PCI ISA USB IEEE 139 … Wikipedia